Program Learning Outcomes - 166

Program learning outcomes outline what Mohawk's graduates need to know and be able to do after they complete this program.

Initially, most program learning outcomes were developed by the Ministry of Training, Colleges, and Universities (MTCU) in consultation with employers and educators. Now, they are reviewed and updated during program review, in consultation with employers, graduates, and current students.

If you want to find out more about MTCUs Published College Program Standards Click Here

Vocational Standards

The graduate has reliably demonstrated the ability to:

  1. Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  2. Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  3. Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  4. Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  5. Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  6. Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  7. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  8. Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  9. Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  10. Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives and career development.

Essential Employability Skills

All graduates with the following Ontario College credentials, Ontario College Certificate, Ontario College Diploma and Ontario College Advanced Diploma, must be able to reliably demonstrate Essential Employability Skills in a combination of the following 11 skill areas:

  1. Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfills the purpose and meets the needs of the audience.
  2. Respond to written, spoken or visual messages in a manner that ensures effective communication.
  3. Execute mathematical operations accurately.
  4. Apply a systematic approach to solve problems.
  5. Use a variety of thinking skills to anticipate and solve problems.
  6. Locate, select, organize and document information using appropriate technology and information systems.
  7. Analyze, evaluate and apply relevant information from a variety of sources.
  8. Show respect for diverse opinions, values, belief systems and contributions of others.
  9. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
  10. Manage the use of time and other resources to complete projects.
  11. Take responsibility for one's own actions, decisions and consequences.

Find out more about Essential Employability Skills here.