Program learning outcomes outline what Mohawk's graduates need to know and be able to do after they complete this program.

Initially, most program learning outcomes were developed by the Ministry of Training, Colleges, and Universities (MTCU) in consultation with employers and educators. Now, they are reviewed and updated during program review, in consultation with employers, graduates, and current students.

If you want to find out more about MTCUs Published College Program Standards Click Here

Vocational Standards

The graduate has reliably demonstrated the ability to:

1. Develop a marketing plan that will meet the needs or goals of a business or organization.
2. Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
3. Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
4. Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (roi), and business goals of an organization.
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. Conduct market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Apply the principles of business ethics and corporate social responsibility to business decisions.
14. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.

Essential Employability Skills

All graduates with the following Ontario College credentials, Ontario College Certificate, Ontario College Diploma and Ontario College Advanced Diploma, must be able to reliably demonstrate Essential Employability Skills in a combination of the following 11 skill areas:

1. Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfills the purpose and meets the needs of the audience.
2. Respond to written, spoken or visual messages in a manner that ensures effective communication.
3. Execute mathematical operations accurately.
4. Apply a systematic approach to solve problems.
5. Use a variety of thinking skills to anticipate and solve problems.
6. Locate, select, organize and document information using appropriate technology and information systems.
7. Analyze, evaluate and apply relevant information from a variety of sources.
8. Show respect for diverse opinions, values, belief systems and contributions of others.
9. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
10. Manage the use of time and other resources to complete projects.
11. Take responsibility for one's own actions, decisions and consequences.

Find out more about Essential Employability Skills here.