Program learning outcomes outline what Mohawk's graduates need to know and be able to do after they complete this program.

Initially, most program learning outcomes were developed by the Ministry of Training, Colleges, and Universities (MTCU) in consultation with employers and educators. Now, they are reviewed and updated during program review, in consultation with employers, graduates, and current students.

If you want to find out more about MTCUs Published College Program Standards Click Here

Vocational Standards

The graduate has reliably demonstrated the ability to:

1. Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
2. Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.
3. Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
4. Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
5. Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
6. Develop creative solutions to address advertising and marketing communications challenges.
7. Plan, implement, monitor and evaluate projects by applying principles of project management.
8. Complete all work in a professional, ethical and timely manner.

Essential Employability Skills

All graduates with the following Ontario College credentials, Ontario College Certificate, Ontario College Diploma and Ontario College Advanced Diploma, must be able to reliably demonstrate Essential Employability Skills in a combination of the following 11 skill areas:

1. Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfills the purpose and meets the needs of the audience.
2. Respond to written, spoken or visual messages in a manner that ensures effective communication.
3. Execute mathematical operations accurately.
4. Apply a systematic approach to solve problems.
5. Use a variety of thinking skills to anticipate and solve problems.
6. Locate, select, organize and document information using appropriate technology and information systems.
7. Analyze, evaluate and apply relevant information from a variety of sources.
8. Show respect for diverse opinions, values, belief systems and contributions of others.
9. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
10. Manage the use of time and other resources to complete projects.
11. Take responsibility for one's own actions, decisions and consequences.

Find out more about Essential Employability Skills here.